Welcome to Something Borrowed!
At Something Borrowed, we believe that fashion should be fun, accessible, and sustainable. We are an online dress rental platform based in Johannesburg, South Africa, offering a wide selection of stylish and stunning outfits for any occasion. Whether you're attending a special event, capturing picture-perfect moments, or simply want to refresh your wardrobe, we've got you covered!
Our journey began when our founder, Alex Beazley, was struggling with the lows of life and body changes where none of her clothes were really fitting anymore. It was during this time that her best friend suggested starting Something Borrowed as a business rather than letting it remain a passing thought. With the desire to uplift, empower others and find gorgeous pieces that actually fit, Something Borrowed was born.
Our mission is simple yet powerful – to make fashion accessible to everyone. We believe that every person, regardless of their shape, size, or gender, should have the opportunity to feel beautiful and confident in what they wear. That's why we offer a diverse range of sizes and styles that cater to the unique preferences and body types of our diverse customer base.
Sustainability is at the heart of what we do. We understand the impact of fast fashion on the environment, which is why we promote the concept of renting and reusing instead of buying. By embracing the rental model, we contribute to reducing textile waste and minimizing our ecological footprint. It's a small step towards creating a more sustainable future for fashion.
Inclusivity is another core value we hold dear. We celebrate and embrace diversity in all its forms. Our commitment to inclusivity means that we strive to create a space where everyone feels welcome and represented. We want you to find the perfect outfit that makes you shine, regardless of your personal style, size, or background.
We are proud to be a women-owned and women-run business. We are passionate about supporting local designers and showcasing their talents. By collaborating with these talented individuals, we not only offer unique and trendy designs but also uplift the local fashion industry. Every time you rent a dress from us, you are supporting local creativity and craftsmanship.
Join us on this exciting fashion journey. Embrace your unique style, rent the dress of your dreams, and let Something Borrowed be your go-to destination for all your fashion needs. Together, let's redefine fashion, one rental at a time.
